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Typographic Quotes

SHOULD

SHOULD: Curly quotes (" "); avoid widows/orphans

Prefer curly quotes over straight quotes

Bad

Good

Why it matters

Curly quotes (also called smart quotes or typographer's quotes) look more polished and professional than straight quotes. Use curly double quotes and curly single quotes. Most design tools and modern editors can auto-convert these.

References

Built by Gleb Stroganov, design engineer at Evil Martians.

The rules come from other people's skills and guidelines — Vercel, Rauno Freiberg, @Ibelick, impeccable, Emil Kowalski, Tailwind, RAMS — each one credited on the Sources page. The work here is extraction and wiring: every rule is pulled into one corpus, given a good and a bad example you can operate, a MUST/SHOULD/NEVER rule an agent can paste, and a link back to where it came from.