Be Clear and Concise
MUST: Write the sentence, then delete words until deleting one more would change the meaning. Cut padding phrases ("in order to", "please note that", "at this time"); keep the nouns and the verb, drop the ceremony.
Cut every word that does not change the meaning, then ship the shortest version that still says it
Bad
Good
Why it matters
Nobody reads interface copy — they scan it, and every extra word is another thing to skip past before the action becomes visible. Padding phrases ("in order to", "please note that", "at this time") add length without adding information, and on a button they push the verb past the point where the eye stops. Write the sentence, then delete words until deleting one more would change what it means. Concise is not terse: keep the nouns and the verb, drop the ceremony.