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contentimpeccable

Say What the Product Does

NEVER

NEVER: Ship generic SaaS phrasing — "streamline your", "empower your", "supercharge", "unleash the power", "best-in-class", "industry-leading", "world-class", "enterprise-grade", "next-generation", "cutting-edge", "seamless experience", "harness the power" (~30 blocked phrases, any single hit fires). If the sentence would fit a CRM, a CDN, and a coffee machine equally well, replace it with a specific verb and noun. Same for 3 or more manufactured-contrast lines ("Not a feature. A platform.").

Replace generic SaaS phrases with a specific verb and noun from the actual product

Bad

Good

Why it matters

impeccable ships a literal blocklist of roughly 30 phrases and fires on any single hit: "streamline your", "empower your", "supercharge your", "unleash the power", "best-in-class", "industry-leading", "world-class", "enterprise-grade", "next-generation", "cutting-edge", "transform your business", "revolutionize", "game-changer", "mission-critical", "future-proof", "seamless experience", "seamlessly integrate", "harness the power", "trusted by leading", "built for the modern".

The test is interchangeability: if the sentence would fit a CRM, a CDN, and a coffee machine equally well, it says nothing. A companion detector, aphoristic-cadence, fires at 3 or more manufactured-contrast constructions ("Not a feature. A platform.").

References

Built by Gleb Stroganov, design engineer at Evil Martians.

The rules come from other people's skills and guidelines — Vercel, Rauno Freiberg, @Ibelick, impeccable, Emil Kowalski, Tailwind, RAMS — each one credited on the Sources page. The work here is extraction and wiring: every rule is pulled into one corpus, given a good and a bad example you can operate, a MUST/SHOULD/NEVER rule an agent can paste, and a link back to where it came from.