One Orchestrated Moment, Not Scattered Effects
SHOULD: Orchestrate page load reveals with staggered animation-delay (100-150ms intervals). Reveal in reading order: hero first, then navigation, then content. Random micro-interactions feel chaotic.
Concentrate motion into a single choreographed sequence rather than sprinkling unrelated micro-interactions across the page
Bad
Good
Why it matters
Motion is choreography. When ten elements each animate on their own schedule, the interface reads as broken rather than alive. Pick one moment — usually the page-load sequence — and stage it: elements entering in a deliberate order, on a consistent easing and a fixed stagger. Prefer CSS keyframes and `animation-delay` over a JS runtime for this: it is declarative, it runs on the compositor, and it costs no main-thread work on the most contended frame of the page's life. Reserve JS for motion that needs physics or gesture input. Restraint applies here too: see `aesthetics-scroll-interactions`.