One Signature Element
SHOULD: Include one memorable, unforgettable element per design (animated border, distinctive illustration, dramatic typography, unexpected shadow). Ask: "What will someone remember?" If you cannot answer, add a signature element. One bold detail beats a dozen safe flourishes.
Give the page a single element it will be remembered by, and make it embody the brief
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Why it matters
A signature is not an effect you sprinkle on at the end — it is the one thing the page is for, formally. It might be a piece of dramatic typography, an interactive instrument drawn from the subject's own world, a hand-drawn diagram, an unexpected structural move. What disqualifies a signature is genericity: if it could belong to any other product, it is decoration. And it must be alone — a page with three signatures has none, which is why this pairs with spending boldness once.
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