Pair Display and Body Deliberately
SHOULD: Pair a distinctive display font (serif or geometric sans) for headlines with a refined body font for content. Same font everywhere creates flat hierarchy. Limit to 2 font families; use font-display: swap.
Pair a characterful display face with a complementary body face and set an intentional type scale
Bad
Good
Why it matters
Typography hierarchy is the foundation of visual communication. When headlines and body text share the same neutral face at three sizes, the page has no voice. A display face used with restraint commands attention; a complementary body face carries the reading. The scale between them — weights, widths, spacing — is the part most generated designs skip, and it is what makes a page feel set rather than assembled.